The worldwide cellular video games’ income in 2021 is anticipated to succeed in $90.7 billion, up 70% in comparison with $68.3 billion in 2019, and it’ll surpass $116.4 billion in 2024, in line with Newzoo World Cell Market Report 2021.
Table of Contents
- High-quality advertising creatives
- android app keyword installs
- android keyword install services
- google play aso
With the cellular video games’ income hovering worldwide, advertisers have elevated their promoting efforts. Based on SocialPeta’s 2021 H1 World Cell App Advertising and marketing WhitePaper, the primary half of 2021 noticed a median of 504 advert creatives per advertiser, up 183% year-on-year, and over 19 million energetic advert creatives, a rise of over 180% year-on-year.
Supply: SocialPeta’s 2021 H1 World Cell App Advertising and marketing WhitePaper
Within the cellular gaming business, promoting is the most typical method of buyer acquisition. Nonetheless, the effectivity of buyer acquisition depends on the standard of advert creatives and promoting methods. With the help of SocialPeta platform, we analyzed three consultant recreation corporations: Rollic Video games, Playrix, and Nexters, to determine how they’ve made their video games large hits on the planet by means of promoting.
ROLLIC GAMES: CONTINUOUS ADVERTISING, USING A HOT GAME TO INCREASE THE POPULARITY OF ANOTHER GAME OF THE SAME TYPE
Based in Turkey in 2018, Rollic Video games is a developer and writer of informal video games. It was acquired by Zynga, a world-known recreation writer, in 2021 for $170 million.
Based on SocialPeta’s information, Rollic has launched completely 96,000 advert creatives in a few 12 months. Excessive Heels!, its hottest parkour recreation, was first marketed in center or late January 2021, and has since gathered almost 4000 advert creatives with regular development. In February 2021, Excessive Heels! turned the second most downloaded cellular recreation worldwide with 24.4 million installs.
Supply: SocialPeta–Evaluation on Excessive Heels! as an advertiser on Android
In April 2021, the advert impressions of Excessive Heels reached a peak, and Excessive Heels generated 60 million international downloads to turn out to be probably the most profitable hyper-casual cellular video games worldwide in 2021.
Supply: SocialPeta–Evaluation on Excessive Heels! as an advertiser on Android to point out its promoting for the previous 360 days
Among the many advert creatives previously 90 days, the preferred one is a video displaying the sport’s gameplay: A race between gamers all in excessive heels of various heights. Folks prefer it very a lot when gamers are doing the splits, a manifestation of cool ladies pursuing freedom and independence. Many customers have turn out to be followers of the sport after being intrigued by the mixture of absurdly excessive heels and funky actions!
The high-quality advert creatives additionally bumped up the sport’s income. Rollic’s hyper-casual video games, together with Excessive Heels with a record-high income, made a significant contribution to Zynga’s income development in Q1, in line with Zynga’s Monetary Report Q1 2021.
The explosive recognition of Excessive Heels has led to a big enhance of hyper-casual parkour video games which took essentially the most spots on the highest 10 rating of cellular video games worldwide by downloads in Might 2021 launched by Sensor Tower.
PLAYRIX: MULTI-PLATFORM ADVERTISING WITH AMAZING AD CREATIVES
Based in Russia in 2004, Playrix is likely one of the prime cellular recreation corporations on the planet, having video games with over 1.1 billion downloads worldwide.
Amongst which, Gardenscapes, an informal match-3 recreation, is Playrix’s most worthwhile recreation. Since its launch in August 2016, Gardenscapes gamers worldwide have spent over $3 billion for the sport on App Retailer and Google Play.
Gardenscapes has been marketed on a number of platforms worldwide since its launch, and reached 62,400 advert creatives in complete previously 2000 days, in line with SocialPeta’s information.
On the finish of March 2021, a brand new model of Gardenscapes was launched, and advert creatives for the sport have been additionally elevated to hit a peak previously 12 months. Within the first half of 2021, because of its steady promoting, the sport generated a income of $405 million to turn out to be the second-highest grosser in puzzle and ornament video games worldwide.
Supply: SocialPeta–Evaluation on Gardenscapes as an advertiser on Android to point out its promoting for the previous 360 days
Gardenscapes’s nice success can also be owed to its wonderful advert creatives. Amongst its scorching advert creatives previously 360 days, the video advert creatives on Google Advertisements are essentially the most environment friendly, attracting gamers to the sport with its storylines, gameplay, pin-pulling puzzles and different options.
By way of international locations and areas, the sport is extra strongly marketed in America, China Taiwan, and Canada.
Supply: SocialPeta–Evaluation on Gardenscapes as an advertiser on Android to point out its promoting for the previous 360 days
It’s understood that the US has been the most important marketplace for Gardenscapes, producing $1.1 billion in participant spending, accounting for 37% of the sport’s gross income since its launch.
NEXTERS: INCREASE MARKETING SPENDING, MAKING ADVERTISING A REGULAR PART OF OPERATION
Based in 2010, Nexters relocated its headquarters to Cyprus in 2017. Nexters has video games with a complete of over 200 million installs worldwide, making it one of many prime 5 unbiased cellular recreation corporations in Europe.
Nexters’s monetary report Q2 2021 reveals that Nexters reached a income of $110 million in Q2, up 73% year-on-year; and its advertising and marketing and gross sales price was $91 million, up 193% year-on-year. It’s apparent from the Report that Nexters’s success has a fantastic deal to do with its heavy funding in promoting.
Amongst all Nexters’s video games, Hero Wars is finest recognized. In Might 2020, Hero Wars generated almost $24 million in international income to turn out to be one of many prime 5 card and board cellular video games within the abroad market.
An impressive income can’t be achieved with out environment friendly promoting methods. Based on SocialPeta’s information, Hero Wars gathered 21,000 advert creatives previously 1,500 days.
The information from the previous 360 days present that the sport’s advert creatives had been in regular development. Throughout the 14 days in August 2021, there have been almost 1,900 advert creatives.
Supply: SocialPeta–Evaluation on Hero Wars as an advertiser on Android to point out its promoting for the previous 360 days
By way of promoting platforms, Hero Wars has at all times chosen Google Advertisements as its fundamental platform.
Supply: SocialPeta–Evaluation on Hero Wars as an advertiser on Android to point out its promoting for the previous 360 days
Amongst all its scorching advert creatives previously 12 months, the minigame ones are essentially the most environment friendly: A failed problem within the recreation offers gamers the urge to vary the end result themselves, consequently, they obtain the sport.
It’s been over 5 years since its launch, but Hero Wars remains to be being marketed, with lots of its adverts on YouTube and different web sites. The advert creatives vary from the once-most-popular puzzles to in the present day’s minigame, reflecting the continual enchancment made by Hero Wars in advert creatives. Now, Hero Wars stays one of many prime 100 best-selling video games on iOS in lots of international locations all over the world.
Because the variety of cellular units and cellular recreation income proceed to develop, the business will consistently be seeing new gamers sooner or later. With high-quality advert creatives and promoting methods, recreation corporations will be capable of purchase extra exact customers, reaching the advertising and marketing impact of “enhance in model consciousness and gross sales”, permitting good video games to be recognized and cherished by extra gamers all over the world.
