3 Tips to Create a Brand Archetype for Your Business

3 Tips to Create a Brand Archetype for Your Business

The point is that these archetypes are universally known personas that are used to tell a story. They help us as viewers understand what’s going on and help us get emotionally invested in the characters. In real life, brands use archetypes to shape their narrative. Let’s cover the 12 brand archetypes, how to define yours, and review some examples from popular brands today.

 

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