5 Essential Factors in Competitor Analysis for Mobile Apps

5 Essential Factors in Competitor Analysis for Mobile Apps

The cellular app trade is rising bigger and bigger each single yr. As an app developer, marketer, or writer, it’s worthwhile to know who and what you’re up in opposition to always. Falling behind your opponents may imply sure loss of life on your cellular app ventures. To keep away from being left within the mud, be sure you’re evaluating these 5 very important elements the subsequent time you carry out a competitor evaluation.


Table of Content

1. Begin Competitor Evaluation by Discovering Competitor Apps

Naturally, step one in competitor evaluation for cellular apps is discovering your opponents.

Rivals are apps that:

  • suit your app’s area of interest and/or class
  • goal an analogous or similar viewers as your app
  • share comparable options and/or functionalities together with your app
  • present up within the app Storesearch outcomes for related key phrases

First, App Radar analyzes your app and the AI will advocate appropriate opponents to trace.

Subsequent, you could find additional opponents by producing reside search outcomes for related key phrases. For instance, when you’ve got a trip reserving app, you’ll be able to see which apps present up within the search outcomes for the key phrase, “trip”.

Lastly, you’ll be able to uncover extra opponents by checking the related high chart rankings.

Each time you discover a related competitor, add them to your competitor monitoring record in App Radar. That is vital in an effort to transfer ahead together with your competitor evaluation.

2. Reviewing App Store Class Rankings for Competitor Evaluation

Now that you simply’ve tracked all your opponents, you’ll be able to see the way you examine within the app Store class rankings. The rankings inform you about who the huge gamers are and who the newcomers are. It’s a good suggestion to start out your competitor evaluation by analyzing the main trade apps, your greatest opponents.

The instance under reveals the class rankings for Journey within the US Apple App Store. Right here you’ll be able to see that Airbnb has held regular because the chief in journey apps. As well as, the knowledge lets you infer that the journey app class is sort of tough to disrupt. Apps don’t transfer drastically up or down in rankings and that is true for the previous a number of months.

3. Test Your Rivals’ App Store Rankings

One other important a part of competitor evaluation for cellular apps is app Store rankings. You wish to see which key phrases opponents apps are ranked within the high 10 for.

An app’s rank is the place that it seems within the search outcomes for particular key phrases or question. The natural development technique referred to as App Store Optimization contains working to enhance app Store rankings. Apps are ranked in Apple App Store and Google Play Store primarily based on a number of elements with the primary issue being key phrases. By figuring out which key phrases your opponents rank within the high for, it is possible for you to to assemble related ones on your personal App Store Optimization technique.

Moreover, realizing your opponents’ top-ranked key phrases will get you accustomed to the phrases and language folks use to seek out apps like yours.

App Radar reveals you the top-ranked key phrases on your app in addition to your opponents. Merely go to the Key phrase Rankings function and choose the app you’d like to research. Then be sure you’re including related key phrases to your monitoring record.

Comply with up by evaluating your rankings for these key phrases together with your opponents. The comparability allows you to uncover key phrases with development potential and people that you could be wish to throw out.

Keep in mind, utilizing apparent competitor app names as key phrases in your app Store itemizing isn’t properly obtained by neither Apple nor Google. Doing so may get your replace rejected. Keep away from putting model names in your app Store itemizing and stick to generic key phrases.

4. Which Key phrases are Your Rivals Apps Working Advertisements On?

Natural app Store rankings usually are not the one technique to see which key phrases are necessary to your opponents. An effective way to find out the key phrases and the viewers which might be very important to your opponents development technique is to uncover their app Store promoting technique.

It is a huge a part of your competitor evaluation. It’ll reply questions comparable to:

  • How a lot cash are my opponents spending on UA?
  • How aggressive are my opponents’ UA technique?
  • Is my app’s model identify being attacked?

Chances are you’ll be questioning what these questions imply, particularly the one about your model identify being attacked. We’re about to seek out out.

The more cash an app developer, marketer, and writer are keen to spend on buying customers, the extra aggressive their development and acquisition technique is. Once they’re actually aggressive, they’ll run adverts in your app’s model identify. So when folks search the app shops on your app, your competitor will present up earlier than yours within the search outcomes.

Vrbo is operating an aggressive app Store promoting marketing campaign by way of Apple Search Advertisements. They’re concentrating on “Airbnb” as a key phrase, realizing that many individuals seek for Airbnb within the Apple App Store. In essence, Vrbo is attacking Airbnb’s model identify.

Good factor, figuring out what number of app Store adverts your opponents are operating and which key phrases they’re concentrating on is straightforward with App Radar. All you need to do is go to the Search Advertisements function.

You may examine if anybody is attacking your app’s model identify by going to the Share of Voice (SOV) function inside Search Advertisements in App Radar. Sort in your app’s identify and see who’s attempting to steal your viewers.

Then, the Search Advertisements Inspector allows you to see each key phrase an app is operating adverts on and the corresponding Share of Voice.

5. Uncover Strengths and Weaknesses of Competitor Apps via Competitor Evaluation

Lastly, competitor evaluation lets you uncover strengths and weaknesses of your competitor apps.

There are 2 simple methods to do that. The primary is to examine their app screenshots and app description. These normally spotlight the major options of the app, their distinctive promoting factors, or USPs. The second is to learn via a few of the person critiques. Customers might be fast to level out what they love and hate concerning the app. Markdown any enhancements customers wish to be made. You may later use these notes to tell your app improvement roadmap.