A New Way to Sell: Thought Leadership from Salesloft

A New Way to Sell: Thought Leadership from Salesloft

The digital revolution is not reserved for early adopters, small startups, and tech corporations. Digital-first is now the usual for all income groups throughout industries, and groups are racing to shut the good digital divide.

Did I say ‘digital’ sufficient for you?

At this time, there are greater than 10,000 RevTech and MarTech options, and extra are becoming a member of the fray each day. For those who’re a purchaser, how do you select? For those who’re a vendor, how do you stand out?

Many income groups discover themselves buried below a number of, disconnected instruments. What began out as much-needed level options meant to deal with particular wants has multiplied right into a a lot greater downside: tech bloat and “frankenstack”:

  • Tech stacks balloon and administration prices rise.
  • Income predictability suffers from disconnected platforms, channels, and knowledge units.
  • Gross sales reps battle to fulfill quotas and handle their time successfully.
  • Managers battle to determine the crucial teaching moments after they’re wanted most.

It’s time to simplify and take a superb arduous have a look at the instruments we deliver into our tech stack and people we, as suppliers, deliver to the market.

Salesloft on navigating modifications inside tech 

As a vendor that contributes to this generally wonderful but typically messy income tech stack, Salesloft has absolutely embraced this period of progress and alter with a forward-looking product, buyer, and advertising methods.

I am right here to briefly describe every of those methods. None of those methods are completely new, however they’re an evolutionary milestone to the best way we serve our prospects and converse to {the marketplace}.

The methods I’ll define under are as follows, together with repositioned and streamlined:

  • Product: Fashionable Income Workspace™
  • Buyer journey: The LOFT journey
  • Model: The New Strategy to Promote

All of which was launched, with satisfaction, in September 2021, to assist present and future prospects higher perceive what we will do for them as they consider their programs.

Product: Fashionable Income Workspace™

The Fashionable Income Workspace™ is a single system the place sellers and income groups come collectively to collaborate, execute, and serve their prospects.

“Sellers and gross sales groups are transferring from numerous instruments they’ve to make use of to 1 workspace they love to make use of.”

Kyle Porter
Salesloft CEO

The Fashionable Income Workspace™ works in tandem along with your CRM software program by synchronizing your knowledge and supporting gross sales intelligence and extra income workflows by an intensive accomplice ecosystem.

It supplies 4 crucial worth factors to its customers:

  1. Work from wherever with the insights you want all over the place: The Fashionable Income Workspace offers gross sales groups every thing they want multi function place. Greatest-practice workflows and all of the communication channels sellers want are constructed proper in. Information and AI contained in the platform determine essentially the most winnable offers whereas serving to sellers know what to do subsequent and get the teaching and insights they should win.
  2. Enterprise-ready conversations:Our enhanced transcription engine gives improved accuracy, searchability, and filtering to information managers and sellers. This lets them simply determine purchaser and market traits and training alternatives to set extra conferences, construct extra pipeline, pace deal cycles, and enhance the possibilities of profitable extra offers.
  3. Energy a predictable income engine:You want 67% of your reps hitting quota, each quarter, for income to be predictable. In any other case, you might be probably counting on a handful of heavy hitters to get you to your quarterly objectives and might be blindsided when it’s too late to course-correct.The Fashionable Income Workspace tracks and analyzes vendor exercise, alternative engagement, prospect sentiment, and account knowledge with AI fashions designed to determine traits and insights to assist income groups obtain their objectives and hold leaders knowledgeable, on a regular basis, each time so you possibly can pivot on a dime and proactively handle your pipeline.
  4. This supplies the muse of success for income groups to effectively handle their pipelines, generate demand, and win extra offers.“At Salesloft, every thing we do facilities round serving to sellers exceed their objectives. We all know how arduous promoting might be, and we all know it may be simpler. We all know how complicated gross sales processes might be, and we consider they are often less complicated. We all know how elusive correct forecasting might be, and we all know it may be higher. ” – Salesloft VP of Product Advertising, Chris Mills Introducing the Fashionable Income Workspace™ by Salesloft

Salesloft leverages the Fashionable Income Workspace™ throughout all our income groups together with advertising, gross sales, and buyer groups.

Buyer: LOFT Journey

Salesloft has at all times put nice emphasis on the buyer expertise which we lovingly confer with because the LOFT Journey. It’s the mannequin for the Salesloft buyer expertise finish to finish.

“Serving to sellers and gross sales groups is on the coronary heart of every thing we do. To succeed in their highest potential, sellers want a accomplice that cares about their aspirations and helps them obtain one thing higher. That’s Salesloft.”

Sydney Sloan
Salesloft CMO

LOFT is an acronym that stands for Study, Operationalize, High quality-tune, and Remodel. It was constructed to contextualize the levels our prospects undergo as they choose, implement, and leverage the Fashionable Income Workspace™ and the way we help them all through their journey.

The journey is cyclical and designed to make sure prospects have the entry and steerage wanted at each stage to realize their desired outcomes, drive ongoing progress, and react to market modifications in actual time.


On the most simple degree, when a prospect is working with our gross sales group they’re within the Study stage.  On this stage, we’re dedicated to studying their enterprise, challenges, and objectives to supply an answer that meets their wants. We aren’t promoting software program; we’re fixing issues.

In the meantime, the customer is studying about our product and repair choices and figuring out the potential affect we might have on the enterprise compared to different distributors.


Ought to the customer select to proceed down their LOFT journey and buy Salesloft, they transition to the Operationalize stage. Our implementation group works hand-in-hand with the shopper to implement and execute on the agreed-upon resolution.

High quality-tune 

As soon as the technical implementation is full, the shopper strikes to the High quality-tune stage. At this stage, the implementation group ensures the shopper’s groups are educated on use the Salesloft platform, that stories are functioning, and workflows are optimized for effectivity.

That is additionally the stage the place the shopper is formally launched to the shopper success and help groups and supplied entry to all our buyer assets.


With implementation and onboarding full, the shopper graduates into the Remodel stage. With customers absolutely enabled and groups utilizing the platform, our success and help groups hold prospects up-to-date on product improvements and modifications in finest practices whereas offering strategic steerage primarily based on buyer adoption and objectives.

Probably the most crucial component of this technique is that the LOFT Journey is concentrated on our buyer’s expertise. In fact, it isn’t our journey – it is theirs. It focuses on constructing a relationship between Salesloft and the shopper, not as a vendor – as a accomplice.

We’re happy with our know-how and wish to guarantee our prospects have every thing they should succeed. We frequently attain out to customers for suggestions on their expertise, and we carefully observe engagement on our G2 profile as one of many many indicators of buyer satisfaction.

Advertising: a brand new model for a brand new period of innovation

Along with investments in product and buyer experiences, Salesloft rolled out a brand new visible id and model messaging in September 2021.

Our rebrand is greater than a brand new look. We would like it to inform the true story of gross sales – and the individuals who adore it. So we requested what that story seems like. What does it appear to be?

Tip: You may study our solutions to those questions right here.

The ethical of the story 

We dwell in a time of nice change. As suppliers, we should rise to the problem and provides our prospects the instruments and help they should not solely survive however to thrive.

Over the previous 12 months, Salesloft has labored diligently to take our choices, each platform and companies, to the following degree and outlined a brand new, recent look to deliver these choices to the market. By way of that course of, we have discovered rather a lot.

Product. No extra level options, built-in experiences are the place it is at.

  • Spend money on options that provide strong know-how accomplice ecosystems.
  • Guarantee knowledge might be simply shared and accessed in your most popular CRM.
  • When you possibly can’t construct native, leverage APIs to get what you want.

Buyer. Simply being a vendor isn’t going to chop it. Be a accomplice.

  • Map your buyer journey and make it cyclical.
  • Meet your prospects the place they’re and persistently re-evaluate your choices. Spend money on your buyer groups.

Advertising. Be daring and be earnest.

  • Give that means to modifications to your model with product and buyer expertise improvements.

Each viewers is vital. Make an enormous splash internally, available in the market, and with prospects. It’s a must to deliver everybody together with you on the change curve to realize your lightning strike.