Differences for app videos on Google Play Store and Apple App Store

Differences for app videos on Google Play Store and Apple App Store

Whether or not you’re extra targeted on Android or iOS app improvement, the possibilities are that ultimately, you’ve obtained your app listed in each shops for maximizing your downloads. It’s no secret that the Google Play Store and Apple App Store have their variations within the setup of Store listings. And that’s precisely why it’s essential to optimize for each shops individually.


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This publish can be trying into the variations between your video within the two app shops. Though named otherwise, the thought of showcasing your apps’ performance is identical for Promo Video on Google Play Store and App Preview on Apple App Store. It’s additionally pure to have the identical messaging and script to your app Store movies, however the extra Store particular focus you present, the extra love from every app Store you’ll get again.

Normal greatest practices to your app Store video

It may be challenged whether or not each app Store itemizing ought to embrace a video or not. We are able to say it is dependent upon the class and your viewers, nevertheless it’s an excellent strategy to show your app’s performance, options, and UI. So that you persuade new customers to obtain and onboard to your app quicker but in addition enhance your conversion charges.

To chop it quick, the next greatest practices apply to your Store listings’ video in each app shops:

  • Optimize the expertise for cellular;
  • Have a clear CTA (name to motion) like “Obtain now” or “Play in the present day”;
  • Make your level quick – inside the first 5-10 seconds;
  • Make the video 30 seconds or much less;
  • Exhibit most interesting options (deal with display screen recording and precise app expertise);
  • Deal with your cellular video as a trailer (make it thrilling!);
  • Use textual content parts(many individuals can be watching your video on their telephones with the pontificate, ensure that the texts keep lengthy sufficient to learn);
  • Present localized movies(aka cellular app localization for particular areas/languages);
  • For video games, present extra gameplay scenes than cutscenes;
  • Use pattern accounts when displaying private info;
  • Present solely materials you might have theauthorized proper to show (music, emblems, manufacturers, and so on.);
  • For having “evergreen” movies, keep away from references to particular occasions that may outdate it;
  • Keep away from deceptive info. Use your app video for managing consumer expectationsas an alternative.