Evaluations and rankings present you ways effectively your app is perceived over time. For instance, your clients’ perceptions of your app could change after a characteristic replace; this can instantly influence your opinions and rankings.
Table of Content
Due to Our Evaluations & Scores part, you possibly can:
- Monitor any change in your opinions and rankings.
- Benchmark your app with its rivals.
- Monitor your rankings over time and throughout nations (worldwide view).
As a part of a Evaluations & Scores weblog collection, this primary article will give attention to our Scores insights!
Monitor your rankings over time and examine with rivals
Analyze your rankings over time
Our new Scores part will show how your rankings evolve over time. It’s actually essential to research tendencies in your rankings to find out whether or not your app is gaining or shedding reputation on the app shops.
Within the My Scores tab, you’ll first discover a depiction of your present app rankings on the shop proper now. To know whether or not your common score is sweet sufficient, we additionally present the common score of the highest apps in your class in 2020. This benchmark will let you know whether or not the highest apps on this class sometimes have a better or decrease common score.
Wanting on the Amongst Us sport (iOS, US), we see that its common score is decrease than for the highest apps within the Video games class.
If you wish to enhance your app’s common score however don’t know establish the efforts wanted, you possibly can strive our Assess your app characteristic.
On this instance, to succeed in the identical common score as the highest apps in its class, Amongst Us might want to obtain 22,738 extra each day 5-star rankings for one month.
If you have a look at the graph part, you will note that has divided this half into 3 most important graphs. The primary exhibits you the variety of rankings gained per day/week/month (you possibly can change this selection on every graph). Additionally, you will see the evolution of common rankings over time, exhibiting you ways rankings gained have impacted your total score.
Within the instance under, the Amongst Us sport obtained a whole lot of detrimental rankings on the finish of March and the start of April 2021. This resulted in a lower in its common score, going from 4.48 to 4.21.
Under the graph, you will discover a abstract desk that shows the variety of new rankings obtained over the date vary chosen and the way this has advanced in comparison with the earlier equal interval. As an illustration, the screenshot above exhibits us that, over 6 months, the variety of 1-star rankings gained elevated by 43% and the variety of 5-star rankings gained decreased by 72%. In comparison with the 6-month interval prior, this app obtained 72% fewer 5-star rankings.
The second graph on this part will present you an aggregated view of the whole rankings. It will allow you to perceive how your total rankings evolve over time.
The abstract desk under this graph can be very useful because it exhibits the variety of rankings at the start of the interval in comparison with the variety of rankings on the finish of the interval. In consequence, you possibly can monitor how your rankings have carried out over a selected date vary.
Within the final graph of the My Scores tab, you will note the Change in common score. The purpose of this graph is to shortly pinpoint the day/week/month wherein your app misplaced/gained probably the most common rankings. As an illustration, trying on the month-to-month view for the Amongst Us game_,_ we clearly see that March and April have been the sport’s worst months. This implies that one thing occurred in these months that brought about the sport to obtain a whole lot of detrimental rankings, akin to a nasty advertising and marketing technique, a brand new replace, numerous bugs, and many others. We’re in a position to dig deeper to establish the reason for such a lower.
Evaluate your efficiency with rivals
Upon getting analyzed your rankings, you possibly can spy in your rivals (or different apps from the identical writer) to see how effectively they carry out in comparison with your app.
The primary part exhibits your app’s present rankings; the competitor view exhibits you the present star unfold and common score of all of your rivals.
Within the case of Amongst Us, we clearly see that the rivals chosen have a extra constructive star unfold. As well as, the sport has the bottom common score in comparison with the group of video games chosen.
Because the default view will present the unfold in proportion, these outcomes may be skewed if some apps solely have a couple of rankings. That’s why deciding on the choice Scores (whole) exhibits the whole variety of rankings per app. On this case, Amongst Us has the bottom common score and holds the third place place in whole rankings.Within the graph part, it is possible for you to to see both the common score or the whole rankings per app over time.
In comparison with its rivals, Amongst Us is clearly lagging behind when it comes to common score; nonetheless, this wasn’t all the time the case. The graph under exhibits us that the sport was virtually on the identical stage as its rivals earlier than March.
Within the Whole rankings tab, the abstract desk explains what number of new rankings every sport obtained; above all, it exhibits the evolution of the star unfold. Within the case of Amongst Us, it is sensible for us to see extra 1-star rankings on the finish of the interval.
Analyze, monitor & examine your app rankings throughout nations
Gaining a deeper understanding of your customers’ opinions in a single nation is effective, however doing this for every nation your app is on the market in may be sophisticated. Wish to shortly see in a single look the place your app is receiving the very best (and worst) rankings? Use our worldwide view by clicking the Worldwide possibility within the nation drop-down within the app header (Enterprise plans solely).
The worldwide view means that you can view your app’s common and whole rankings throughout nations. Filters, international KPIs, and a desk view allow you to simply pinpoint the nations wherein your app excels within the eyes of customers, and those who want a bit extra consideration.
Shortly pinpoint the place your app has the very best/worst rankings
Within the instance above, we check out rankings for the Google Classroom app on Google Play in India. If we stopped our evaluation right here, we’d see that the app’s score just isn’t so unhealthy (above 4) and transfer on to the following nation.
Nevertheless, after we examine the worldwide view (proven above), we’re in a position to shortly pinpoint the nations which may want a bit extra consideration. For instance, whereas the app has a score above 4 in India, it appears to be struggling in different nations, akin to Spain (common score of 1.62).
Due to the desk view under the map, we are able to additionally establish 4 different nations wherein the app has a below-average score of three, which might be fairly regarding. A extra in-depth look additionally exhibits us that the app’s low common score in most nations is because of a excessive proportion of 1-star rankings, indicating a poor person notion of the app.
Prioritize the nations with the best variety of rankings
Even if in case you have a really low common score in some nations, you need to prioritize your app in its largest markets. To take action, take a look on the whole rankings view.
For instance, we see above that Sweet Crush Saga’s greatest markets are North America, India, Brazil, the UK, and France – there are lots of people utilizing and score the app in these nations. In consequence, Sweet Crush ought to undoubtedly regulate their rankings right here.
In our desk view (sorted by common score, in descending order), we discover that Sweet Crush will get its highest common rankings in several nations from the place it will get the most rankings (in whole). We encourage app builders to prioritize their greatest nations by contemplating these components to evaluate the place to focus their efforts (when it comes to market alternatives). Doing this may additionally allow you to enhance your evaluate administration course of so you understand wherein nations you have to be replying to extra opinions and, hopefully, convincing customers to edit their rankings.
Discover which you can additionally click on the increase button subsequent to every nation to get a extra detailed evaluation of the state of affairs in that particular market.