Google lowers Play Store fees for subscription and music streaming apps to 15%

Google lowers Play Store fees for subscription and music streaming apps to 15%

The panorama for digital storefronts is altering fairly a bit. That’s thanks, at the least partly, to a whole lot of outdoors voices demanding these adjustments. Apple, for its half, stays reluctant to make any sweeping adjustments that don’t finally profit the corporate. However, it has made some adjustments, and there seem like much more within the works. In the meantime, Google has needed to make some adjustments to its Play Retailer, too, and at the moment marks the arrival of yet one more.


Table of Content

Google confirmed on Thursday, October 21, 2021, that it has been decreasing the charges related to subscriptions for apps out there within the Play Retailer. Up thus far, Google’s charges have been just like Apple’s 30%, however that can now not be the case. In keeping with Google, it’s decreasing the charges from 30% to fifteen% for each subscription apps and music streaming apps. That’s in keeping with a report at the moment from The Verge. Apparently, the report signifies that some music streaming apps can get their charges decreased to simply 10%, which is sort of the drop from the preliminary charges.

Broadly, Google’s payment system works equally to Apple’s (after Apple made some adjustments of its personal). For subscription apps, Google takes 30% from the sub for the primary 12 months. After that, Google reduces the payment to fifteen% for every following yr — so long as the consumer retains a steady subscription.

With this alteration, in keeping with the report, the brand new payment plan will begin “day one.” That signifies that there’ll now not be the 12-month requirement, which ought to assist app builders related to subscription apps preserve extra money. All subscription charges will now have a 15% payment related to them proper out of the gate, now not saddled with the unique 30% reduce.

It’s value noting that Apple has an identical plan in place for the App Retailer builders on the market. Nevertheless, to qualify for this system that sees the payment drop to fifteen% on day one, builders should be enrolled in Apple’s App Retailer Small Enterprise Program. To be eligible, the first requirement is that an app developer doesn’t exceed $1 million in earnings in a calendar yr.

That is excellent news for a lot of builders on the market, and ought to be a welcomed change.