Bulbul is India’s first video commerce platform, launched in late 2018 to revolutionize the best way individuals store. Whereas researching ecommerce traits, the crew realized that individuals in smaller cities weren’t capable of adapt to conventional strategies of ecommerce, since text-heavy product pages and buyer critiques is usually a little intimidating.
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Bulbul’s answer is to create stay, partaking, and interactive experiences for each patrons and sellers utilizing product movies created by native influencers in quite a lot of languages. Initially, they launched a prototype of the platform by sharing product movies and selecting up orders on WhatsApp teams. The nice and cozy reception of the prototype impressed the founders to launch the app in March 2021.
Challenges
Folks don’t store each single day on an ecommerce platform. To maintain customers returning to the app even after they don’t have a particular buy in thoughts, Bulbul was constructed as a discovery-based platform. Factoring in freshness and selection was vital for Bulbul as a result of they needed to face out from the gang of ecommerce apps.
To extend app engagement, the crew wanted to know what customers had been doing after launching the app: what product pages they had been viewing, how lengthy they had been watching movies, and which person actions correlated with a purchase order.
Answer
The 2 key metrics for Bulbul are retention and income. By incorporating social actions like sharing movies and connecting with influencers, the app retains customers engaged. Additionally they use gamification to get customers incomes reductions, and to encourage repeat purchases and long-term loyalty.Utilizing CleverTap, the crew was capable of achieve a greater understanding of each person habits and advertising marketing campaign outcomes, offering them with precious insights that would increase engagement, retain customers, and improve income.
Superior Segmentation
Utilizing RFM, the Bulbul crew was capable of measure the well being of their person base. This instrument helped them uncover extra insights about their champion customers and in addition plan campaigns to re-engage inactive customers.
Suggestions
Bulbul targets customers who’ve watched a sure sort of product video prior to now 2-3 days with intuitive, related, and personalised video suggestions.
Viewers Analytics
Funnel evaluation helps the crew establish the place prospects drop off within the conversion course of. They conduct a deep-dive evaluation utilizing Flows to see how customers navigate the app and take the guesswork out of understanding the client journey. With Traits, they’ll search for anomalies within the view-to-purchase price and different metrics.
