League of Legends: Wild Rift reaches $150M milestone in global consumer spending. The game will be released in the form of regional open testing in major markets in the Asia-Pacific region such as Japan, Southeast Asia, and South Korea in October 2020.
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Later on, the game launched in both Americas, Europe, the Middle East, and Russia in March 2021. Lastly, it was released in China in early October 2021.
Since October 2020, the game has reached a consumer spending milestone, only one year after its release.
The game reached the milestone precisely 370 days after the launch, App Annie reports. The countries which downloaded League of Legends: Wild Rift the most were Brazil, the United States, Vietnam, and South Korea.
Moreover, the countries where players spent the most on the game were China, the United States, and Brazil. This fact is interesting because the game hasn’t been available in China for a long time, yet it has managed to get to the top of the consumer spend share list.
Reaching $150 Million Milestone
According to App Annie’s report, League of Legends: Wild Rift is the second fastest-growing MOBA (multiplayer online battle arena) game to reach a $150 million milestone. The first game was Tencent’s Honor of Kings.
Additionally, League of Legends: Wild Rift has generated this milestone revenue almost twice as fast as Mobile Legends: Bang Bang. According to App Annie, the game Mobile Legends: Bang Bang is currently the second-largest MOBA game by lifetime consumer spend globally.
League of Legends: Wild Rift’s monetization model consists of in-app purchases and subscriptions while maintaining the free-to-play game brand. The players can use their real money to buy cosmetics and items, but they cannot purchase anything that would give them an advantage over other players.
According to App Annie, most MOBA games offer innovative ways to keep players engaged. One of those ways is by giving non-paying users a chance to obtain premium items by solving daily tasks and participating in special events.
For example, League of Legends: Wild Rift has introduced a box gacha feature called Poro Chest. This gacha system includes exclusive rewards offered to players from a limited pool.
Popularity of League of Legends: Wild Rift
A couple of features may be highlighted as to why the League of Legends mobile version is so popular. First of all, the PC version of League of Legends was incredibly popular.
Moreover, the mobile version of the game offers the same familiar MOBA mechanics, characters, and player progression system. All of these elements made the PC version of the game very popular. Also, the game has been free-to-play from the beginning.
Additionally, the mobile version had to simplify the controls and change the game rules. These changes in League of Legends: Wild Rift made the game more accessible to both new and veteran League of Legends players, who could play their favorite game on the go.