How to Choose & Utilize Competitors for Guiding Your App Growth Strategy

How to Choose & Utilize Competitors for Guiding Your App Growth Strategy

You in all probability already know that any app with an honest ASO technique all the time begins with a strong benchmark, not solely to get a broad sense of the market but in addition to establish its progress potential and learn to turn into extra seen on the assorted cell app and sport shops. Nothing is more practical for doing this than taking an in depth have a look at the opponents.


Table of Content

That can assist you with this, we’ll cowl all you’ll want to know on this piece on how to decide on rivals who’re applicable on your app and what you must analysis about them. In fact, we’ll present strategies so that you can make full use of your opponents.

How to decide on the best opponents?

Concerns that can have an effect on the rivals you choose on your benchmark needs to be made earlier than you start the evaluation. This stage is vital as a result of when you skip it, the examine will not be helpful, and that is not what you need, is it?

To realize search and browse visibility earlier than releasing and publishing on the shops, you should set up an ASO technique, and for this, researching the competitors is important. You may now be asking what elements to think about when selecting your opponents.

Sort of services or products

Your major worth proposition is the primary apparent issue to think about, and you should pay attention to what you’re offering for the customers. Earlier than finishing the subsequent steps, be sure that every thing is known.

Contemplate making a language-learning software program and planning to launch it in a couple of months. What number of languages can be found? Does the app settle for funds? Or is it a subscription-based system? The higher your providing is outlined, the less complicated will probably be to establish your direct opponents.

Apple App Retailer / Google Play Retailer

You will need to keep in mind that competitors might change relying on the shop the place you select to launch your app. You must know precisely which shops your opponents are current in as a result of an app could also be accessible by way of Google Play, the App Retailer, or each directly.


Relying on the nations the place your software program is accessible, your opponents will even differ. If an app is barely out there within the US and yours is barely out there in Spain, designating that app as a competitor does not make a lot sense as a result of the 2 don’t compete for downloads.

This isn’t to say that you just can’t use how your vertical operates in different nations as a information. Understanding how different markets handle their key phrase methods, graphic designs, and different app progress elements is all the time a good suggestion.

Startup vs. huge corporations

One of the crucial frequent errors in competitor choice is failing to think about the breadth of your app compared to different apps in the identical trade, particularly on the subject of startups. For example, when you just lately launched a language-learning app, it could be advisable to focus on purposes which might be on par with them fairly than select apps like Duolingo, that are significantly greater and towards which it could be tough to gauge the success of your app advertising and marketing method. Being upbeat is a incredible factor, however you additionally should be grounded in actuality.

It is completely different in case your software program was beforehand launched and also you gained visibility in your class. Whenever you get to that time, you possibly can select one other competitor with whom it is smart to compete whereas all the time having your choices in thoughts.

You at the moment are ready to start deciding on your rivals, so let’s get began.

Rivals evaluation step-by-step

Key phrases analysis

Begin by deciding on 5 to 10 key phrases that, in your opinion, greatest describe the marketplace for your product. Keep in mind that prospects’ search habits differ between app shops and the online; they have a tendency to make the most of brief/mid-tail fairly than long-tail phrases (corresponding to “sports activities guess” versus “prime 10 sports activities guess purposes”).

After you have them, seek for them on Google Play, the App Retailer, or each (relying on the breadth of your app) and discover the highest rivals for every key phrase you seemed for.

Discovering potential rivals within the class you need to rank in on the shops is an alternate technique. There are quite a few decisions out there available on the market to do that, but when you do not know which one to decide on, you possibly can all the time make the most of Appranking. Simply join a free account to obtain entry to the Prime Charts part, the place you may get insights by class and by nation.

Competitor ASO evaluation

In case you made it there, you should already pay attention to a number of apps that is perhaps attention-grabbing as rivals. That is the time to start screening.

Enter the checklist of each competitor. What you’ll want to think about proper now’s whether or not the on-metadata textual fields, together with the Title and the Brief Description, are optimized by way of key phrases (on Google Play, on the App Retailer the equivalents are the App Title and the Subtitle). Whether or not they do not, they both did not think about ASO or are inserting plenty of emphasis on the model. Examine to see in the event that they make use of related key phrases in these classes and if they’re near the utmost variety of characters in each.

Even higher, you possibly can monitor the key phrases in these areas and observe the quantity of searches utilizing Appranking’s ASO software. It may possibly aid you discover new key phrases for which your app can rank in addition to verify whether or not your opponents have made any adjustments to their listings. Twin advantages!

Let’s take a look at two precise examples of Google Play-published apps to verify every thing is clear.

As an illustration, have a look at the Memrise language studying software program on the left. You possibly can see that the app’s title accommodates phrases like “Aprender inglés” (studying English) and “inglés fácil,” that are additionally combinable amongst them and permit the app to rank for key phrase combos like these (straightforward English). Moreover, the succinct description was optimized with phrases like “cursos,” “free of charge,” “inglés,” “francés,” or “japonés” (japonese). Moreover, each fields benefit from the character depend to include each potential time period.

Let’s take a look at the opposite app now: Idiomas would possibly use some ASO optimization because it doesn’t benefit from the title’s out there characters to incorporate extra key phrases. Although the 17 characters “Nunca fue tan” (it by no means was so [easy]) could also be modified for key phrases with natural search visitors, the brief description is extra optimized.

Scores and evaluations

The ultimate and most vital step is to have a look at the opponents’ downloads and progress, their common ranking, the quantity of their collected scores, their evaluations (to see the strengths and weaknesses talked about by the customers), the app weight, and the replace frequency after selecting the opponents who work in your class and have good ASO optimization.

Earlier than, we careworn the necessity of contemplating your app’s potential to compete with established market giants. You might examine to see if so by wanting on the general variety of downloads and the cumulative scores of the doable rivals. You will get a way of which rivals are the most effective matches by wanting on the retailer listings on Google Play and the App Retailer, which include an approximation of those traits. Nonetheless, the best methodology to attain that is to watch these KPIs utilizing an ASO / App Advertising and marketing Intelligence platform.

One drawback with the shops’ approximations is that Google Play gives a single itemizing for every program, sharing worldwide obtain and ranking information, however the App Retailer divides this information into separate country-level sharing and solely makes the scores public. This data can provide you a normal concept of the scale and energy of your opponents, however the easiest way to get extra exact data is to make use of an ASO or app advertising and marketing intelligence software, each of that are usually paid companies.


With the detailed data Appranking affords, you possibly can have a full understanding of your opponents to information your personal app promotion technique. Along with the various options talked about above, we additionally produce other very helpful and systematic companies.