Considered one of your worst nightmares as an app developer or app proprietor is to see app downloads are dropping. Simply if you suppose higher days are forward, you abruptly noticed your graph happening the hill.
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Your rapid query is, “Why?”
Why would the variety of my downloads go down? What might be the rationale? What ought to I do?
Don’t fear as we acquired you coated.
On this put up, we’ll share with you a number of the likeliest explanation why your app downloads decreased or are lowering. Not solely that, however we may even share with you some efficient options to get your app again to the competitors once more!
Number 1: Present occasions
Present occasions can both enhance or lower your app’s recognition. One good instance can be the coronavirus pandemic. There’s little doubt that it has affected lots of companies worldwide. Apps are not any exception.
Some apps have been hit badly by the pandemic. Journey apps have seen an excellent decline in downloads because the world tried to curtail journey domestically, nationally, and internationally.
One other occasion that would enhance and reduce demand can be pure disasters. For instance, a hurricane or earthquake could lead on extra folks to obtain security, survival, climate, and earthquake apps.
As you may see, present occasions can certainly have an effect on your obtain charges. So, make sure you think about present occasions as attainable causes for a lower within the variety of your downloads.
thirteenth answer to stop app downloads from dropping
Once more, present occasions are past your management. There’s not a lot you are able to do however take both paid or unpaid motion to reduce the harm it may do to your app’s efficiency by maintaining an in depth eye on it.
Number 2: You stopped utilizing paid adverts
Whenever you need instantaneous outcomes and get rapid publicity, you should utilize paid adverts. It may well dramatically enhance your downloads as increasingly folks find out about your app.
Now, paid adverts will be finished not solely in app shops, but additionally in exterior sources reminiscent of in serps, web sites, YouTube channels, social networking websites, and different locations. Thus, paid adverts have an excellent potential so that you can drive extra site visitors to your app web page and persuade folks to attempt your app. You possibly can forestall your app downloads from dropping with using adverts.
If for some purpose you stopped paying for adverts, you’ll positively see a dip in your obtain charges particularly when you have been relying on adverts to provide your app visibility.
14th answer to stop app downloads from dropping
The obvious answer can be to maintain utilizing paid adverts. Nevertheless, if that is one thing you really want to cease, then you might want to give attention to different methods that might maintain your obtain charges. These methods might embody numerous ASO strategies which are confirmed to extend app rating.
Number 3: App shops stopped that includes your app
There are numerous occasions when app shops would characteristic an app. For instance, Apple App Store lets new apps get a certain Number of publicity throughout its first few weeks. Google Play Store has numerous featured apps on their app Store house web page categorized beneath “Advisable for you,” “High free apps,” “High paid apps,” High grossing apps,” and much more. Other than that, app shops characteristic apps in search outcomes and when customers flick thru the app Store.
Whenever you get featured, you get elevated visibility and due to this fact a better probability of getting downloaded. In case you don’t get featured anymore, then you may anticipate your app downloads will drop.
fifteenth answer to stop app downloads from dropping
App shops generally characteristic apps which are of top quality. So, when you have been being featured already, then you’re doing one thing proper. To maintain your app getting featured, you merely want to keep up the standard of your app, constantly get optimistic critiques, and preserve bettering your app.
Carry on bettering
These are simply a number of the attainable causes app downloads are dropping. You possibly can at all times return to this record if you see a sudden and unexplained drop in your obtain charges.
Whereas a lower in your downloads is completely regular at occasions, you simply must know the rationale why. When you already know the trigger, you may higher reply and do the mandatory changes. Having the proper information provides you the proper answer.