Increase Push Deliverability to 80% for Opted-In Users

Increase Push Deliverability to 80% for Opted-In Users

There are lots of components that inhibit customers from receiving push notifications. In accordance with our personal knowledge, solely 35% of push notifications despatched are literally delivered to customers.

  • Why? 40% of users don’t receive notifications because they have opted out of receiving them. And a full 25% who have opted in aren’t receiving push notifications due to:
    • Connectivity: The user may be disconnected from push notification services and the notification expires before reaching the user
    • Device: The user’s device might restrict an app’s ability to send notifications
    • Location: Commonly used push notification services aren’t available in specific regions
    • Inactivity: The user isn’t active on the last device they used
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These new push notification deliverability options enable manufacturers to profit from their push campaigns by making certain they’re acquired by all customers on the proper time and on the suitable machine.

We proceed to innovate and supply our shoppers with efficient options that improve push notification deliverability. CleverTap provides highly effective options that allow entrepreneurs to succeed in customers on all gadgets and improve supply to Chinese language OEM gadgets. With our push options, manufacturers can attain the utmost variety of customers who’ve agreed to obtain your push notifications.

Let’s take a look at how our push options influence opted-in person deliverability.


Base deliverability refers to push notification deliverability with out utilizing CleverTap’s push options. Based mostly on our expertise with international manufacturers, 58% is the typical deliverability for opted-in customers throughout areas and industries the place the share of Chinese language OEM machine possession for all the person base ranges from 30-70%.

In the event you look solely at opted-in customers, the graph above exhibits how companies are capable of improve the supply of push notifications from 58% to 83% for the customers who’ve opted in to obtain your notifications.

The rise in reachability is because of the skill to ship a push notification to a person on all their gadgets, as a substitute of simply their final energetic machine, and extra push capabilities to succeed in customers with Chinese language OEM gadgets.

Say you’re sending 1M push notifications, out of which 600K customers have opted-in to obtain your notifications. With customary push deliverability, solely 350K customers are receiving your push notifications. By enabling our push notification deliverability options, now you can attain over 500K customers.


Enhance in Push Notification Attain

Push Amplification

By enabling Push Amplification, our shoppers have seen a 10% uplift in push notification deliverability to opted-in customers.

How does it work?

Push Amplification retries sending push notifications utilizing an alternate mechanism in case these notifications aren’t delivered through common push providers.


Ship to All Energetic Gadgets

Right now, a person is on a number of gadgets day-after-day. A typical US family now owns a median of 11 related gadgets, together with 7 with screens (e.g., smartphones or TVs).* Marketing campaign engagement is much less efficient if a person solely receives the notification on one machine when they might at the moment be energetic on a unique machine.

CleverTap permits manufacturers to ship push notifications to all energetic gadgets linked to the person with the app put in. Entrepreneurs have the choice to ship notifications to all energetic gadgets or solely the final energetic machine from which the person logged in. If a model makes use of the “ship notification to all gadgets” performance, it will increase the reachability of push notifications by 8% for opted-in customers and improves the possibilities of a person receiving and fascinating with a message.

The function is very essential for time-sensitive campaigns, widespread for media streaming and reside occasions. For instance, sending rating updates on all energetic gadgets whereas a sport is streaming reside.


Enhanced Deliverability to Chinese language OEM Gadgets

Many Chinese language OEM gadgets terminate apps working within the background and restrict an app’s skill to ship push notifications in an effort to optimize battery life. Chinese language OEMs have poor supply charges of ~20% within the case of just lately used apps. This decreases to as little as 10% when the app has been used much less continuously.

To deal with this situation, our platform provides three options which are identified to spice up supply charges for push notifications:

  • Xiaomi and Huawei Push Providers Help
  • Baidu Push

These options have led to an improve in push notification supply charge for our prospects.

That is important for areas the place Chinese language OEMs dominate the smartphone market reminiscent of India the place Chinese language OEMs account for 60% market share.


Xiaomi and Huawei Push Providers Help

CleverTap can ship push notifications powered by Xiaomi Push and Huawei Push, which results in a 7% uplift in total push notification deliverability for opted-in customers. These options overcome the restrictions with Xiaomi and Huawei gadgets.

How does it work?

For a larger likelihood of supply success for all Chinese language OEM gadgets, a push notification can be despatched by way of each Xiaomi Push, Huawei Push, and Firebase Cloud Messaging push providers.

If a message is delivered by way of one among these push providers, it isn’t despatched through the alternate push service — a person will solely obtain the push notification as soon as. This function addresses a problem with Chinese language OEM gadgets, no matter location.


Baidu Push

Our platform additionally helps Baidu Push, which allows manufacturers to focus on customers in China the place Google FCM isn’t out there.

Maximize The Affect Of Your Push Campaigns

Push notifications are an effective way to attach together with your prospects and improve app engagement with none further advert spend.

These new push notification deliverability options enable manufacturers to profit from their push campaigns by making certain they’re acquired by all customers on the proper time and on the suitable machine.

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