The introduction of iOS 15 introduced some substantial ASO (App Retailer Optimization) modifications. Consumer acquisition (UA) managers will now have varied app retailer profiles accessible for natural and paid visitors. That is an thrilling alternative to rethink UA technique and CPI (value per set up) actions by personalized app retailer profiles.
Let’s have a look at what iOS15 has in retailer for ASO.
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iOS 15 Splits the App Retailer
One of many greatest takeaways from the iOS 15 launch is that Apple is splitting the App Retailer in two. One will probably be for natural visitors, whereas the opposite will probably be for paid.
This lets you ship focused messaging in several methods.
Two Shops, Two Methods
Let’s dive deeper into the natural and paid profiles.
For natural, search and browse cause them to the default product web page with three variations. You’ll have the ability to check these out in opposition to each other.
You should utilize totally different icons, screenshots, and app preview movies for every remedy. You can too decide the visitors cut up to those over the three variations within the natural channel.
You possibly can have as much as 35 customized product pages (CPPs) optimized to suit particular viewers segments for paid visitors. You’ll have management over the app preview video, screenshots, and promotional textual content. Icons stay the identical. Every of your CPPs is accessible by a novel Apple App Retailer URL.
Visitors cut up just isn’t an possibility right here, however you do have particular person URLs to make use of in campaigns. This can be a large breakthrough for UA ways. For years, you’ve solely had one profile for visitors to land. Now you’ve choices. It’s very akin to utilizing varied touchdown pages relying on segmenting and intent.
By matching personalized pages that align with a consumer’s wants and motivation, your charges of installs may improve considerably.
Easy methods to Plan for iOS 15 ASO Modifications
Listed here are some ASO tricks to contemplate to be prepared for iOS 15:
- Revisit your viewers profiles and discern the perfect targets primarily based in your knowledge.
- Perceive that search and browse funnels are totally different and strategize accordingly.
- Outline the checks you need to run and your speculation for every.
- Contemplate the right way to proceed to optimize CPPs over time.
- Resolve on visitors cut up for natural profiles.
- Begin engaged on new inventive that’s viewers particular.