We’ve now added the earnings dimension to our Market Share operate of the Market Intelligence Add-On. Now you may measure the market dimension of any set of countries and courses of your choice relating to earnings on the Apple App Retailer and Google Play Store.
Table of Content
Differences in Game Download Share vs Revenue Share by Country
To proceed our evaluation, we had a have a look at the Recreation class throughout a number of main markets of the world: the US, the UK, Brazil, France, Germany, India, and Japan.
In every Retailer, we in contrast the market share of every nation when it comes to downloads vs. income. Essentially the most pronounced variations have been on the Play Retailer. India and Brazil are by far the international locations that account for the most variety of sport downloads on the Play Retailer, with a market share of 51% and 20% respectively. America is within the third place with 15% of the sum of downloads from the sport class throughout these international locations.
Once we have a look at the unfold when it comes to income, nevertheless, the outcomes are very totally different. India and Brazil seem final with 4% and 1% of the full income share. High income international locations are the US (55% income share), Germany (19%), and France (10%).
Within the App Retailer, the order of high obtain and income international locations is comparatively identical (aside from France and Germany that change positions). Nevertheless, it’s spectacular to match the share of the Japanese market when it comes to downloads vs. income. With regards to downloads, Japan accounts for 14% of the full downloads from the video games class throughout these international locations. With regards to income, that share jumps as much as 30%!
Top Games with the highest Revenue Share by Country
Lastly, we had a have a look at the highest income video games in every nation and retailer. One large widespread pattern that we are able to observe throughout (practically) all international locations is that the share of income of those video games is far leaner on the Play Retailer than on the App Retailer, with few video games having a considerably larger share of income than others. There’s an exception for India, the place the video games Garena Free Hearth and PUBG Cell completely outweigh some other sport available in the market in relation to income. The video games account for 37% and 28% of the income from the Indian cellular gaming trade respectively.
It’s additionally attention-grabbing to see how some video games have managed to be among the many high income video games throughout all international locations and shops whereas others are very particular to a sure nation.