Simply as a fast reminder, Share of Voice (SOV) refers back to the reputation of an app based on the variety of paid impressions achieved for a sure key phrase.
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In relation to the SOV for the key phrase “Black Friday” we see that the highest rankings are not apps devoted to Black Friday however huge manufacturers with huge advertising budgets.
In Google Play, Shein leads clearly, particularly in Europe. In Spain it achieves a SOV of 43% for the key phrase “Black Friday”, 25% for the UK and 35% in Germany. Within the USA prime rankings are extra battled, with Shein additionally main with a 16% Share of Voice, adopted intently by DHGate with 14%. Within the EU, the TOP2, 3 and 4 are shared between SaraMart, Rakuten and Intermarché with SOV percentages starting at 6% (TOP4) all the best way as much as 20% (TOP2).
In the course of the charts we see apps like Amazon, DHgate, Banggood or LightInTheBox, very huge worldwide eCommerces. Additionally necessary to spotlight Idealo, TOP3 in the USA.
Within the Apple App Retailer, we see that the primary positions are taken by Amazon in all international locations (TOP1 and TOP2). In Germany Mein Deal ranks TOP1, which additionally ranked excessive in Google Play Retailer and in the USA.
Within the Apple App Retailer there’s extra selection each within the rankings and within the apps which obtain a share of impressions for the key phrase. This manner we see that in Spain there are apps throughout the TOP10 corresponding to Zalando, Fnac and even the sport Bubble Shooter.
Within the UK, TOP1 is taken by John Lewis & Companions however no different eCommerce apps aside from Amazon or MyUS Buying.
Necessary to spotlight G-Star Uncooked as a clothes retailer that achieves TOP5 within the USA and TOP9 within the UK.