This is a great opportunity for mobile games that want to re-attract inactive users and convert players into paying users… But is application redirection effective
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Daily Time Spent in Apps Rise as Much as 45% in Two Years as Pandemic Bolsters the Mobile Habit
It hardly needs to say that 2020 was an extraordinary year. Global populations were plunged into a unique experiment, which shifted many of their previously
Apple’s privacy changes drive up ad prices for e-commerce marketers
After Apple’s privacy updates have made it more difficult to track iPhone users and target them with related marketing, e-commerce companies are paying higher prices