The definitive guide to effective app growth strategy

The definitive guide to effective app growth strategy

Launching your cellular app isn’t sufficient. You already know that constructing and designing your app are simply half of the work. It’s good to guarantee you will have methods in place to assist your consumer acquisition and improve app recognition, and in the end multiply your income. In case you are severe in regards to the success of your cellular software, you need to create app progress methods, execute them, and repeatedly consider their efficiency. Thus, if you’re questioning how one can develop your app in 2022, then it is advisable to proceed studying this put up.


Table of Content

What is an app growth strategy?

Usually talking, whenever you say progress technique, you’re speaking about particular plans on find out how to tackle current and potential challenges with the intention of increasing or rising a product, enterprise, or firm. So, on this case, an app progress technique includes making a blueprint or roadmap that goals to develop or develop the attain or affect of a cellular app. Merely put, you need to widen your market share to achieve extra folks and develop your small business.

5 reasons you should create app progress methods

Earlier than you go additional, it’s a should that you recognize why you shouldn’t underestimate the ability of app progress methods. Listed here are 5 causes to recollect:

Cause no. 1: Overcome competitors

In accordance with Statista, there are about 6.6 billion individuals who use smartphones at this time. That’s about 85% of the world’s inhabitants!

As you’ll be able to see, the cellular app market is big and there’s a variety of incomes potential on this subject. Nonetheless, have you learnt what else is big? Competitors. In case you are within the cellular app enterprise, you recognize the large effort it is advisable to exert merely to get seen on the earth of cellular functions. Get this: within the Apple App Retailer, there are about 1.96 million cellular apps. However, there are 2.87 million apps in Google Play Retailer. If you happen to mix these mind-boggling numbers, you’ll be able to simply think about the fierce competitors that it’s important to face. No marvel, 90% of cellular apps fall down the cracks of app shops.

Fortunately, you might be a part of the ten% of cellular apps that thrive. And have you learnt what it is advisable to make that potential? That’s proper — you want a cellular app progress technique.

Cause no. 2: Enhance app visibility

Take into consideration this for a second: you spent a lot time growing your app. You made certain you will have all of the important options. You’ve examined it a number of instances to detect bugs and guarantee your app works as meant. You are actually able to launch your app. You push the launch button and also you count on folks will flock round your newly launched app. Nonetheless, minutes handed by and minutes turned to hours and hours to days. All you heard have been crickets!

This can be a widespread state of affairs most cellular app house owners expertise once they don’t take into consideration how they’ll market their product. Whereas sure, you could have a number of downloads right here and there, you simply can’t appear to get via the roof and also you see gradual to no progress. You see, your app might be nice, but when folks don’t know that it exists, you merely lose all the chance to earn. That’s why you want a Google and Apple progress technique. The higher your methods are, the extra folks will find out about your app. Elevated visibility would nearly at all times result in elevated downloads and customers.

Cause no. 3: Indentigy methods to enhance apps

You’ll be able to’t presumably create app progress methods with out doing all of your analysis. It’s good to be taught who your target market is, the weak spot and strengths of your app, and potential avenues for progress that you may reap the benefits of. That’s why, whenever you strategize your app progress, it naturally helps you enhance your app. Rising your app means capitalizing in your power and eliminating or bettering your weak spot. All these assist you to see the totally different potential methods to boost your current app options, add new helpful ones, and tackle the frustrations of your customers.

Cause no. 4: Present readability and route

Helen Keller as soon as mentioned, “The one factor worse than being blind is having sight with no imaginative and prescient.” Which will sound tacky, however that’s really true if you wish to thrive within the cellular app our on-line world.

Quite a lot of cellular app builders don’t have a imaginative and prescient of what they need their app to be. They might have an inkling of what they need, however they don’t know find out how to get there. An app progress technique would allow you to achieve readability of the place you need to go and the precise methods to get you there. That’s the rationale why app progress methods are tremendous necessary. When you will have the correct methods in place, the steps you need to take are clear and you’re higher positioned to scale up your small business.

Cause no. 5: Create extra revenues

Clearly, your final objective is to extend your income. Except your cellular app is only a passion or a non-profit enterprise, you need to make sure that your earnings are increased than your bills. With app progress methods, all of the optimistic results that it brings would translate to extra app downloads, app customers, and naturally, income. So, there’s actually no purpose so that you can ignore app progress methods.

4 apps progress methods you need to think about

There’s little doubt that app progress methods are necessary for the success of your app. The subsequent query now’s, “How do you create app progress methods?”

Listed here are 4 of the best methods you:

App growth

First off, relating to app progress methods, you’ll be able to focus first in your app and develop it additional. Now, product growth can contain growing your current apps or creating new ones. To develop current apps, you’ll be able to add new options, take away pointless options, or create new providers. Product growth additionally includes creating new apps with the intention to unravel current issues or present new options that aren’t but accessible out there. In abstract, listed here are some methods product growth is finished:

  • Investing in analysis
  • Develop new apps
  • Purchase another person’s app
  • Rebranding your app or a newly acquired app from others
  • Joint app growth with different firms

App market growth

You have a look at your present market and search for new methods on how one can additional reap the benefits of it. Generally, via analysis and examine, you discover new segments of your current market that you simply haven’t explored but. Apart from growing the present markets, you additionally do a market enlargement. You determine new segments of customers you haven’t considered promoting to earlier than. To do market growth, you’ll be able to think about the next:

  • Create systematic and well-defined buyer segments
  • Determine potential customers
  • Uncover new methods to method or promote to current customers

App market penetration

Generally, market growth and market penetration might be complicated. Nonetheless, the primary distinction between the 2 is that market penetration is targeted extra on growing the earnings of current apps in an current market.

However, app market growth is extra centered on growing new apps and giving them to an current market. To carry out app market penetration, you are able to do the next:

  • Goal to amass new customers from opponents
  • Drive extra gross sales from current customers
  • Persuade extra current customers to carry out desired actions
  • Lower the worth of your app to draw extra customers
  • Carry out extra advertising promotion
  • Purchase opponents’ apps

App diversification

Among the many 4 app progress methods talked about right here, app diversification is probably the riskiest one. As this could be the case, if executed accurately, app diversification can provide the highest return on funding. App diversification is just the launching or creation of recent apps for a brand new market. Since a significant a part of app diversification is new and could possibly be unchartered territory for app house owners, it is advisable to do a variety of analysis earlier than you absolutely dive in. To carry out app diversification, you should buy or develop new apps which might be fully unrelated to your current apps.

What’s the greatest progress technique?

The perfect progress technique is the one that most closely fits your wants, choice, scenario, and naturally, finances. There’s actually no particular reply to this as each app comes with its distinctive circumstance. Generally, one of the best progress technique is a mixture of two or extra methods.

To find out the correct enlargement technique to your app, it is advisable to do market analysis, assess your present scenario, and examine your prospects.

How you can create a cellular app progress technique?

There’s no one-size-fits-all methodology relating to strategizing your app progress. One methodology might be nice for one app however it’s not as nice for an additional. Thus, it’s a should that you simply take time to know your distinctive scenario and decide how one can greatest provide you with the correct cellular app progress methods. Whereas the method of making an app growth technique might be totally different from one app to a different, listed here are 10 normal steps which might be concerned.

Step 1: Decide what makes your app distinctive

The worth proposition is the very factor that can entice your customers to your app. It’s good to just be sure you have one thing that’s totally different from what different apps can provide. If not, you gained’t stand out. Plus, you gained’t have the ability to give sufficient causes for customers to change to your app out of your opponents. It’s good to ask your self:

  • What makes your app totally different?
  • What can your app provide that your opponents can’t provide?
  • What makes your app related?

It’s necessary that you recognize your app’s worth proposition. With out it, rising your small business could be an uphill battle.

Step 2: Id your customers

It’s good to face the truth that you’ll be able to’t serve everybody. Each consumer has a novel set of wants, preferences, and budgets. Thus, it’s essential to give attention to the customers that you may serve greatest. When figuring out your target market, you have to be particular. If not, you’ll find yourself spreading your self too skinny or spending your sources on issues that don’t actually matter. It’s good to ask your self:

  • Who’re the folks that I need to use my app with?
  • What are their gender, age, place of residence, hobbies, and likes?
  • What are the potential and current issues of my customers?

If you happen to don’t have a buyer base but, you’ll be able to examine your opponents and the customers they’re serving. That ought to provide you with an thought of who you will want to focus on. If you have already got app customers, determine those that profit you essentially the most. You’ll be able to give attention to them and discover extra folks with the identical traits to maximise your revenue. Sooner or later, you’ll be able to then develop and discover new buyer segments that you may goal.

Step 3: Examine your revenue

After getting money coming in, it is advisable to examine the place they’re coming from and the character of your supply of revenue. Generally, there are income streams out of your app that don’t actually make a lot. You’ll be able to both enhance or get rid of them to avoid wasting vitality and sources. You too can capitalize in your primary supply of earnings. See how one can make it extra worthwhile and create extra alternatives to earn.

Step 4: Research your competitors

Solar Tzu, an amazing army strategist, as soon as mentioned, “Know your enemy.” That’s one piece of recommendation that’s helpful in creating app progress methods. Competitors is analogous in wars in some ways. If you wish to come out victorious, it’s essential to know who you’re coping with.

Thus, the following step it is advisable to take is to know your opponents. Determine their strengths and emulate them. Examine the place they might be missing and see how one can fill the hole.

Step 5: Decide the place you need to develop

There are totally different points of your app that you may really scale up. Therefore, it’s essential to particularly determine through which space you need to develop. Listed here are a number of the areas of progress you might need to think about:

  • Income
  • Variety of staff
  • App shops
  • App options
  • New app growth
  • Advertising and marketing

Step 6: Carry out market analysis

The very last thing you need to occur is to spend a lot time and vitality executing your app progress technique and ending up with no to few outcomes. Consequently, it’s essential to conduct market analysis. A part of your market analysis is figuring out who your target market is and what explicit issues or wants your app can meet. Market analysis unlocks your understanding of how one can develop your small business via your app. Together with this understanding, you’ll additionally learn to create particular methods to make sure you meet your objectives.

Step 7: Set targets and objectives

Now that you recognize the place you’re, it’s time to know the place you need to be. That’s the place objectives are available in. With app progress methods, it is advisable to set short-term and long-term objectives.

Make certain that your objectives are particular, measurable, time-bound, achievable, and practical. Sure, you’ll be able to set formidable objectives, however simply make sure that you’re not setting your self up for failure. Market analysis can dramatically allow you to in setting your objectives.

Step 8: Create a concrete plan

It’s good to have objectives, however it’s essential to know find out how to obtain them. Construct particular programs and plans that can transfer you nearer to your objective. From budgeting to planning, from execution to analysis, it is advisable to have all issues lined up. It’s not sufficient to simply think about what you need to do. You will need to put it into writing so that you could clearly know what motion to take, when to do it, and find out how to do it.

Step 9: Type a crew

If you wish to obtain extra, it is advisable to kind a crew. After all, it is advisable to have a crew with the correct folks. Rising the variety of your staff multiplies your output. It helps you do extra in a shorter time period.

If you happen to actually need to scale up or develop your small business, you’ll be able to’t do it by yourself. No large firms change into large by simply having one worker. So, rent an app developer, app retailer marketer, website positioning author, web site engineer, or any certified skilled with the correct expertise to construct your crew.

Step 10: Examine necessities for progress

On your app to develop, it is advisable to lay down the correct basis. You’ll be able to’t count on your app to exponentially develop whether it is riddled with points, bugs, and outages. Earlier than you’ll be able to search for extra customers or develop to new markets, it’s essential to verify the well being of your app. You additionally want to know the present scenario of your cellular software. For instance, you probably have launched your app and also you don’t see any progress for the previous couple of months, it’s essential to first determine the underlying reason for your downside. In case you are too centered on consumer acquisition whereas letting app points go amok, then you’ll not retain customers. They’ll merely obtain your app and finally uninstall it in only a few days or hours. Apart from making certain your app is ready for progress, there are different stuff you would possibly have to scale up your small business. Listed here are a few of them:

  • Funding – cash is a big issue that determines how a lot you’ll be able to and are keen to spend relating to increasing your app’s attain and capabilities.
  • Workers – as talked about above, the scale of your crew is normally straight proportional to your output. Usually, the extra folks you will have, the extra you are able to do. This offers method to exponential app progress.
  • Know-how – there are instruments, items of software program, and applied sciences that may allow you to develop your app. For instance, you would possibly want further laptops and quicker web pace to facilitate the expansion of your app.
  • Providers – rising your app doesn’t imply that it’s important to do it on their own. You’ll be able to at all times rent third-party service suppliers that can assist you in doing all of your work. One good instance could be your market analysis. There are providers accessible at this time that allow you to collect and analyze information.

How do cellular apps develop customers?

Cellular apps can solely develop their buyer or consumer base by making certain they provide what their customers want and need. There are a variety of components that come into the expansion of customers. When you think about all of them and know find out how to nourish your customers primarily based on these components, you need to have the ability to assist your app progress. Listed here are a number of components it is advisable to tackle:

  • Core options, functionalities, and usefulness
  • Person-friendliness
  • App pace
  • Targeted on customers
  • Customizability
  • Buyer assist
  • Uptime

When you make sure that customers are glad with all these components, then your app will finally improve its customers.

What’s the price of creating progress methods?

The price of rising your small business depends upon how a lot you need to develop your app. Value might vary from a number of hundred {dollars} to a thousand {dollars}. Generally, there are additionally methods you are able to do that nearly gained’t price you something however time. Furthermore, you additionally want to contemplate each your short-term and long-term bills. Many progress methods take months and even years to provide outcomes. Be certain you’ll be able to maintain it.

How actual firms used app progress methods

To raised perceive how progress methods work in cellular apps, you might need to see some examples. Listed here are a number of the hottest apps at this time and the way they labored their method to the highest.


Fb is little doubt one of the vital common and largest social media websites at this time. For it to change into what it’s now, it used the diversification technique. Fb acquired potential rivals. Actually, in accordance with some estimates, it has already acquired greater than 90 firms up to now. Listed here are some common firms Fb purchased:

  • Instagram
  • Oculus VR
  • WhatsApp
  • Onavo
  • Beluga (later discontinued and created the Fb Messenger)


Instagram is a photograph and video-sharing app that grew to become one of the vital downloaded apps in recent times. This may not be potential in the event that they didn’t use app growth methods. Instagram positioned itself to be an amazing app for cellular gadgets. They did this by creating an app that’s specifically designed for smartphones. Actually, on the time of this writing, you continue to want to make use of the app to add images and movies. You’ll be able to’t do it in your computer systems except you will have particular browsers. As a substitute of turning into a mediocre software for each desktop and cellular, Instagram centered its vitality on making its app tremendous helpful on cellular. They developed an app that’s primarily for smartphones and tablets. Though customers are restricted to totally utilizing Instagram on their telephones, they’re nonetheless glad to make use of Instagram due to how modern and well-designed the app is.


One good instance of find out how to carry out market penetration for app progress is TikTok. For the reason that begin of the pandemic, TikTok rose in recognition with over 2 billion downloads on the time of this writing. So, how did TikTok handle to change into massively common? They make sure that an increasing number of folks would find out about their app. By aggressive promoting, they have been capable of get an unimaginable variety of customers. TikTok despatched its adverts to each place the place younger folks hang around. Not solely that, however TikTok didn’t draw back from displaying its adverts on rival social websites comparable to Fb, Snapchat, and YouTube. The sensible branding and advertising marketing campaign of TikTok penetrated its goal market so deeply that they have been capable of amass billions of customers.


Do you know that WhatsApp was created in Mountain View, California? It’s a US-based app with over 2 billion customers. Nonetheless, you would possibly assume that its customers, or not less than the vast majority of its customers, could be within the US, however no. WhatsApp is hottest outdoors of the US and its billions of customers are scattered throughout over 180 international locations. How did WhatsApp obtain this? They used sensible market growth. By nourishing its current userbase and increasing its market internationally, WhatsApp noticed an astronomical rise in its recognition.

Developer your app progress technique at this time

App progress methods are important to the success of cellular apps at this time. With fierce competitors, difficult information to investigate, and too many unknown and recognized components to contemplate, you’re left questioning what to do subsequent. On this put up, you will have simply learn what app progress technique is all about, why it will be significant, and the way it works. The difficult half is how one can apply what you simply realized. That’s the place we are available in. At ShyftUp, now we have the correct data, instruments, and expertise to develop your consumer base exponentially. We make sure that your app grows along with your small business. Contact us at this time and uncover how we will work collectively to convey your app to the following stage.