TikTok is likely one of the fastest-growing social media platforms on this planet. It was the seventh most used social media app with 689 million month-to-month energetic customers. It’s a formidable feat, contemplating that it was solely launched.
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Judging just by the huge variety of customers TikTok has, the platform is ripe with alternatives for cellular app manufacturers reminiscent of yours.
The success on TikTok in the end boils right down to having a strong content material plan in place. On this information, we’ll take a deeper take a look at how indie builders and app entrepreneurs can use TikTok advertising and marketing to advertise their apps.
Why Is TikTok a Invaluable Platform for App Entrepreneurs and Builders?
To completely perceive the worth and influence that TikTok brings to the desk as a advertising and marketing channel for cellular merchandise, you need to know the core viewers that the platform caters to.
A slight majority of TikTok customers (53%) are male, with females not far behind (47%). Out of its 689 million customers, 100 million of these are from the USA. Additionally, roughly 50% of TikTok’s person base is beneath 34 years of age, 32.5% are between 10 and 19.
It’s additionally price noting that other than having a large viewers of individuals, TikTok additionally boasts skyrocketing engagement ranges. In different phrases, individuals who use TikTok use it so much and infrequently.
From right here, it’s clear that TikTok has an indelible influence on society, particularly on millennials within the USA. Their fixed use of the app offers app entrepreneurs the chance to develop their on-line footprint and generate extra app conversions.
TikTok can also be an amazing platform to advertise your cellular merchandise as a result of it’s so much much less aggressive than the opposite established social media on the market. Whereas shopping for app install ads on Fb and Instagram is likely to be an efficient method to attain the identical viewers, it’s prone to be 2-5x costlier than on TikTok.
For instance, have a look under at how a well-liked design app Canva makes use of TikTok to have interaction with its viewers. Their content material is laser-focused on the product’s target market, that includes each trade’s inside jokes and canva tutorials.
How Does TikTok Work?
To start out leveraging TikTok advertising and marketing, you’d first want to join a TikTok Professional account.
The great thing about a Professional account is that provides you entry to all of the attainable knowledge analytics of your TikTok movies. The info proven there’ll allow you to to scale your TikTok efforts and deal with what really works.
TikTok has advanced algorithms in place, that are partially accountable for the app’s skyrocketing engagement charges. TikTok does not solely present to customers probably the most related movies based mostly on their pursuits, nevertheless it additionally ranks them based mostly on how a lot the customers have interacted with the movies on the Discovery tab.
Subsequently, on your content material to indicate on the Uncover tab of your target market, that you must generate as a lot engagement as you may out of your quick clips.
Finally, your TikTok movies also needs to be conversion-focused and entice your viewers to both obtain or buy your cellular app.
Whereas it sounds easy, doing it’s extra sophisticated than it appears. Needless to say the quantity of content material out there on the platform leads to excessive competitors. With out a correct Tik Tok advertising and marketing technique, your movies would possibly get a really low view depend.
TikTok Advertising and marketing Suggestions & TikTok Technique
Now that we’ve mentioned the worth that TikTok supplies out there and the way it works versus different social media platforms, it’s time for us to speak about TikTok advertising and marketing for cellular apps.
Beneath are a number of the best methods to leverage TikTok advertising and marketing as a part of your social media strategy.
Perceive Your TikTok Viewers
As with most social media channels, you may’t simply publish content material on TikTok and count on a major visitors improve. In the course of the first few months of constructing your TikTok account, you need to win over the primary dozens of engaged followers and later construct from there.
In response to Enterprise Insider, TikTok customers within the U.S. are extremely energetic from 10 a.m. to 2 p.m. You need to use this timeslot to publish your first batch of movies and assist set the muse on your TikTok account. Based mostly on this, it’s best to be capable to begin attracting followers to your account.
Nevertheless, simply because most customers are energetic throughout these hours, it doesn’t imply your viewers is. Since this time vary does not apply to each trade or area of interest on the market, that you must depend on your knowledge analytics to see the occasions when your followers are most energetic. Use the knowledge there to maximise your attain and engagement.
Earlier than investing a number of time and sources into your TikTok technique, you also needs to see whether or not your TikTok viewers is efficiently changing into app customers. This early validation will allow you to keep away from a situation the place you fail to make any cash by way of app downloads or purchases regardless of a large viewers and excessive engagement.
Create Participating Content material
The largest problem in selling cellular apps on TikTok is to create really participating content material that may attain the meant demographics.
That is the place TikTok supplies an opportunity for indie builders and app entrepreneurs to indicate their inventive aspect.
Listed here are just a few recommendations on methods to create extra participating TikTok movies:
- Use constant branding and magnificence: your TikTok movies ought to have constant app branding and visible parts like watermarks, logos, colours, and so on.
- Showcase your cellular product: attempt to present how your cellular app works as a lot as attainable, in a real and enjoyable method. This can assist to entice the viewers to obtain or buy your app.
- Outsource the modifying: in the event you don’t have any skilled video modifying expertise, it’s a good suggestion to get an actual skilled to deal with that half.
- Experiment: particularly at first, attempt to check out totally different content material codecs and video kinds. Due to TikTok analytics, you’ll be capable to determine what works finest after which double down on it.
Collaborate With TikTok Influencers
If you wish to get probably the most out of your movies from the beginning, you would possibly launch a TikTok influencer advertising and marketing marketing campaign. It entails hiring micro-influencers related to your area of interest, which is able to assist promote your app to their respective audiences.
For instance, the courting app Hily launched a profitable influencer advertising and marketing marketing campaign on TikTok that reached 4M+ folks and generated virtually 14k clicks.
Launch a Hashtag Problem
One other nice method to jumpstart your video advertising and marketing efforts on TikTok is thru the assistance of hashtag challenges.
These are trending hashtags with challenges that TikTok customers should carry out of their movies. Essentially the most well-known instance of a hashtag problem is Samsung’s #VideoSnapChallenge, with over 27 billion views and counting.
You’ll be able to be part of hashtag challenges to assist create related and trending movies that extra folks would see on their Discovery tab. Nevertheless, in the event you really need to reap the advantages of getting extra model recognition, think about creating a hashtag problem as a substitute.
The most effective hashtag challenges are these the place the exercise required to carry out within the problem is related to your cellular app.
One good instance is the 30 Day Health app. Their profitable TikTok hashtag marketing campaign #30dfchallenge generated greater than 18.5M views and 17803 feedback.
Make the most of TikTok Promoting
Not like the ideas shared above, promoting on TikTok through TikTok For Enterprise takes your TikTok advertising and marketing efforts to an entire new stage.
To make use of TikTok adverts, you must determine the next elements:
- Campaigns: set a marketing campaign goal or a particular motion you need customers to carry out upon seeing your advert.
- Advert teams: select the place your TikTok adverts will seem, who will see them, and the way a lot you need to spend, amongst different issues.
- Adverts: create a inventive advert that folks will see on the platform.
For those who’re trying on the self-serve TikTok promoting possibility (most accessible for indie builders), your solely possibility is in-feed TikTok adverts. They give the impression of being fairly much like the common TikTok posts and mix organically into the feed.
One other good TikTok technique is a model takeover possibility the place your advert will probably be the very first thing your target market will see upon opening the app. Nevertheless, remember the fact that this feature is considerably costlier and solely accessible to huge manufacturers with deep pockets.
Upon getting arrange your advert marketing campaign, the platform will decide how your adverts will rank throughout comparable adverts based mostly on advert relevance, bid value, and advert high quality.
TikTok Advertising and marketing & TikTok Technique Conclusion
TikTok is a robust advertising and marketing channel that may enhance your app advertising and marketing technique. Whereas its surging recognition, TikTok isn’t happening anytime quickly. A properly developed TikTok advertising and marketing technique will assist to extend your model consciousness and get extra folks to obtain and use your app. For those who did not use TikTok advertising and marketing to date, now’s the most effective time to return up and put in place a TikTok technique on your app.